Recruitment campaign for Technicians.
As a Defence technician or mechanic, you will have to deal with the most extraordinary equipment, under the most extraordinary circumstances. In this campaign, we let these hard-to-convince young people discover it for themselves;
On Marktplaats.nl (Dutch Ebay), where the target group searches for technical parts, very special parts are suddenly offered for sale. Like an F16 front wheel, an advanced navy ship radar or a 16 litre Tank engine. By clicking on the ad, the sales site slowly transforms into a Defence site. This way, the target group steps unnoticed into the technical world of Defence.
As a Defence technician or mechanic, you will have to deal with the most extraordinary equipment, under the most extraordinary circumstances. In this campaign, we let these hard-to-convince young people discover it for themselves;
On Marktplaats.nl (Dutch Ebay), where the target group searches for technical parts, very special parts are suddenly offered for sale. Like an F16 front wheel, an advanced navy ship radar or a 16 litre Tank engine. By clicking on the ad, the sales site slowly transforms into a Defence site. This way, the target group steps unnoticed into the technical world of Defence.
role: Concept & Art direction. Online Video's, Ads, Print
AWARD: SJP Magneet (Recruitment Award)
Credits: Martijn van der Werf, Cyril Chermin (Concept), STeam (Agency). WennekerTV (Production) Maurice Wenneker (Director), Robert Vulkers (illustration)
