​Recruitment campaign for Air force pilots. 
Can an F-16 fighter imitate the exact gymnastics routine of Olympic gold medallist Epke Zonderland? And can an Apache attack helicopter perform the crazy tricks of pro snowboarder Cheryl Maas? Such questions were answered in ‘Born to Fly’, a spectacular content series in which air force flight crews tried to copy the manoeuvres of high flying athletes. The 6 minute TV and online episodes, also showed that becoming a pilot is more down to dedication than to superpowers. Not coincidentally, the same is true if you want to succeed in sports.
role: Concept & Art Direction. TV & Online content, Ads
Credits: Martijn van der Werf/ Dimitri Michels (Creatie) Ad Agency: Steam

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