A 3-day test drive, where are you going?

BMW - 3-day testdrive

During a testdrive, you try to get the most out of your car. But what if you're offered a testdrive that lasts three full days? Then, what do you do, where are you going?
role: Concept, Art Director, Creative director. TVC, online, Ads
AWARDS:
• ADCN Nomination • Accent (Society of Advertisers Netherlands (SAN)
Credits: Martijn van der Werf/ Thijs de Boer (Creatie), Herman Poppelaars (Director) Ad Agency: JWT Amsterdam

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