Global introduction print campaign for the BMW 1-series.
The name of this series is Moondrivers, which also explains the concept and it's approach. The images were shot with just moonlight. With that little light we needed an exposure of 3,5 hours for 1 photo. Shots were made in Arizona, Nevada and Utah. We used a stand in car on location, replaced it with the CGI wireframe model and shot for reference the actual car in the studio.
role: Concept, Art director, Creative director. Print, Photograpy
Credits: Martijn van der Werf/ Thijs de Boer & JW Baggerman/ JP Nieuwerkerk (Creatie), Jaap Vliegenthart (photographer), Taylor James London (CGI), JWT Amsterdam (Ad agency)