- Ministery of Defence / Infanterist -
Recruitment Advertising for new Infanterists.

To boost the brand awereness for the infantery unit of the Dutch Army we asked rapper
Kraantje Pappie and producers Nightwatch to update the 65 year old song of the infantery.

Kraantje and his label were heavily involved during the first weeks of the campaign.
He was featured in a trailer and 'making of' clip he posted on his facebook.
Behind the scenes pictures were posted on his Instagram and Kraantje tweeted about the cooperation.

After the launch of the song (in the dutch iTunes store and on 22 tracks),
TV/Movie commercials and online banners were added to the campaign.

Both Kraantjes fans as the members of the Infantry embraced this new anthem
and new applicants found their way to the employer branding website.

Collaboration with: Cyril Chermin/ Steam (Concept), Sil van der Woerd (Director), Daniël Bouquet (DOP),
Kraantje Pappie, Nightwatch/Noisia and NFI (Production) and Vice Magazine (teaser & making of video).

Making of:
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