- Ministerie van Defensie / Infantry -
To boost the brand awereness for the infantery unit of the Dutch Army we asked rapper Kraantje Pappie and producers Nightwatch to update the 65 year old song of the Infantery.

Kraantje and his label were heavily involved during the first weeks of the campaign. He was featured in a trailer and 'making of' clip he posted on his facebook. He created lots of content; behind the scenes pics on Instagram and tweeted about the cooperation. After the launch of the song,  commercials and online banners were added to the campaign.

Both Kraantjes fans as the members of the Infantry embraced this new Anthem and new applicants found their way to the employer branding website.



Making of:

Collaboration with: Cyril Chermin/ Steam (Concept), Sil van der Woerd (Director), Daniël Bouquet (DOP),
Kraantje Pappie, Nightwatch/Noisia and NFI (Production) and Vice Magazine (teaser & making of video).
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